February 11th, 2010
admin
(Case study)
In September-October 2008. Matesz the Hungarian Audit bureau of Circulations started a heavy campaign, for it's
Print-audit service.
We developed the strategy of the campaign in accordance with Mr. Liviu Burlacu secretary general.
The main channels of the campaign were an
offline Print ad campaign, and an
online banner campaign. The communication was backed up by a
sales folder,
newsletter,
direct mail, and a
micro site under the matesz.hu domain.
The print campaign was based on the concept that audited media is a key to transparent media industry.
(more...)
Posted in Case Studies
ATL, Audit, Campaign, Matesz, Offline, Online, Press
