February 16th, 2011
admin
(Case study)
Matesz launches a new service just now as I write this entry. They are going to audit the digital versions of printed newspapers. The new service is called Matesz Digital-audit. Our task was to develop the look and communication of this new brand.
The brand is launched in accordance with a conference held today. We needed several offline and online materials for the conference and after. We handed out materials, a sales handout, conference program in a branded folder.
The online presence included a redesign of the main Matesz site, online invitation, banner campaign and newsletter. We needed several other
(more...)
Posted in Case Studies
Campaign, Digital-audit, Launch, Matesz
February 11th, 2010
admin
(Case study)
In September-October 2008. Matesz the Hungarian Audit bureau of Circulations started a heavy campaign, for it's
Print-audit service.
We developed the strategy of the campaign in accordance with Mr. Liviu Burlacu secretary general.
The main channels of the campaign were an
offline Print ad campaign, and an
online banner campaign. The communication was backed up by a
sales folder,
newsletter,
direct mail, and a
micro site under the matesz.hu domain.
The print campaign was based on the concept that audited media is a key to transparent media industry.
(more...)
Posted in Case Studies
ATL, Audit, Campaign, Matesz, Offline, Online, Press
