February 16th, 2011
admin
(Case study)
Matesz launches a new service just now as I write this entry. They are going to audit the digital versions of printed newspapers. The new service is called Matesz Digital-audit. Our task was to develop the look and communication of this new brand.
The brand is launched in accordance with a conference held today. We needed several offline and online materials for the conference and after. We handed out materials, a sales handout, conference program in a branded folder.
The online presence included a redesign of the main Matesz site, online invitation, banner campaign and newsletter. We needed several other
(more...)
Posted in Case Studies
Campaign, Digital-audit, Launch, Matesz
February 11th, 2010
admin
(Case study)
We created
Poll-r.hu three years ago with three partners of mine. Poll-r is a social network application where users can create polls. Their polls than can be customized and exported to any website in flash format.
We started among the first sites with our service, and still are the only service like this in Hungary. We didn't know how much people really needed this service, so we were very surprised to see that it simply grew like the most popular web2 applications.
(more...)
Posted in Case Studies
Development, Poll, Postgres, Rails, Ruby, Web2
February 11th, 2010
admin
(Case study)
Gerry Weber is a German fashion store for women. It exists in Hungary since 2004. In 2009 the shop moved into a much greater space in MOM Park one of the central malls in Budapest.
We developed the
corporate identity of the store and managed the communication of the opening.
The opening was followed by an online campaign on Poll-r.hu. We created
billboards,
citylights and
accessories for the shop.
(more...)
Posted in Case Studies
BTL, Fashion, MOM Park
February 11th, 2010
admin
(Case study)
In September-October 2008. Matesz the Hungarian Audit bureau of Circulations started a heavy campaign, for it's
Print-audit service.
We developed the strategy of the campaign in accordance with Mr. Liviu Burlacu secretary general.
The main channels of the campaign were an
offline Print ad campaign, and an
online banner campaign. The communication was backed up by a
sales folder,
newsletter,
direct mail, and a
micro site under the matesz.hu domain.
The print campaign was based on the concept that audited media is a key to transparent media industry.
(more...)
Posted in Case Studies
ATL, Audit, Campaign, Matesz, Offline, Online, Press
