RaggaFuegos

(Case study)

Gerry Weber is a German fashion store for women. It exists in Hungary since 2004. In 2009 the shop moved into a much greater space in MOM Park one of the central malls in Budapest.

We developed the corporate identity of the store and managed the communication of the opening.

The opening was followed by an online campaign on Poll-r.hu. We created billboards, citylights and accessories for the shop.

Since the opening, House of Gerry Weber had an online campaign for its VIP Club. We started newsletter communication for seasonal sale, and new collections. We created several unique displays and light-boards in the mall, and in the shop for stronger brand recognition.

We developed the homepage for the shop. We extended our user database above 1000 members, and kept up the newsletter campaign. We send newsletters about every new collection.